Monica Curca is a communications strategist and social entrepreneur leveraging new media and digital technology for social change.  She is the founder of PAX Manifesto and Transmedia for Good: SoCal group in Los Angeles.  Monica works as a strategic communications and media consultant for international peacebuilding and development agencies.  She has extensive on the ground experience in transmedia campaign strategy and management and training/ building capacity of civil society organizations and grassroots communities in peacebuilding, media and communications.

Her focus has been designing innovative communications, media and digital technology projects and advising/training in all aspects of the development project cycle on peacebuilding, democracy and governance projects including; project design/proposal writing, project management, advising on and implementing work plans, monitoring and evaluation systems and client and stakeholder relations.

Some of the organizations she has worked with are:  United Methodist Charity on Relief, The Center for Citizen Peacebuilding at University of California Irvine, and the Center for Civil Society and Democracy in Syria.  In addition to having over 15 years of strategic communications experience, Monica holds two Masters Degrees from the Heller School for Social Policy in Management at Brandeis University, in Sustainable International Development and Conflict and Coexistence.



Nedra Kline Weinreich is the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book Hands-On Social Marketing: A Step-by-Step Guide and a prominent blogger on social marketing issues at the Spare Change blog.

Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations. Prior to her work with Weinreich Communications, she designed health education and communication programs for public and private organizations.

Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA’s School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master’s degree in Health and Social Behavior from the Harvard School of Public Health.


Vicki Callahan AKA DJ Zoe Trop is a media activist and scholar. She is an Associate Professor of Practice, Cinematic Arts in USC’s Institute for Multimedia Literacy where she teaches courses on remix and social media. Research areas include feminist theory, silent film, French cinema, the expanded cinematic arts, with an interest in new ways of writing media history and theory, as in database narratives, web-based interactive essays, and other parafilmic forms of critical thought. She is author of Zones of Anxiety: Movement, Musidora, and the Crime Serials of Louis Feuillade and Editor of collection, Reclaiming the Archive: Feminism and Film History. She is currently working on a book on the silent film actress/director Mabel Normand. With Lina Srivastava she co-authors the site transmedia